Playard
A redesign of a soical media platform (Playard) for hosting and organising sports events based on user feedback from usablity testing of existing app and explored new ideas based on user interviews
My Role
User Interview, User Testing, Sythesising research data, Wireframing
Year
2021
Aim of Playard
Playard aims to connect like-minded individuals around gamified casual sports by matching them based on a variety of factors.
The goal of this project is to gather insights and networking behaviours from the target demographic to design a mobile application.
User Research
User Interview
Before we started to solve the problem, it was imperative that we correctly identified the accurate problems to solve. Therefore, our team prepared a set of questions that would help us understand the user pain points and frustration. Next, I conducted user interviews with active recreational sport players to understand their pain points and frustration when orgainsing games
Synthesising Research
With all the data collected, it was time to sythesise the research data points to curate problems that would eliminate the biggest and the most common pain points faced by the users.
Results From Research
Using the data that is synthesised from the research, we came up with key insights, personas and problem statment.
Key Insights
12/15
are willing to keep in contact with someone if the overall play experience was good
11/15
find it difficult to arrange for a session with friends due to schedule & location differences
9/15
find hosting to be troublesome
9/15
want to know how skilled a player is before deciding to join a game
Personas
Problem
Statement
Sports enthusiasts have difficulty engaging in sports activities with others due to an inefficient and tedious process of finding suitable players and having a sufficient number of players for the activity.
Sports enthusiasts have difficulty engaging in sports activities with others due to an inefficient and tedious process of finding suitable players and having a sufficient number of players for the activity.
solution
Statement
Benchmarking
Feature Analysis
We compared the features that other similar apps have to understand our competitors and to figure out which features are must-haves.
Brocs & Bells
Meetup
Rovo
Stranger Soccer
Save Event Function
Embedded Google Map
Chat
Filter
Waitlist
Ideation
We went through multiple iterations of sketches and came up with our first prototype which is ready for us to be tested.
Usablity Tesing
Methodology
Purpose
To observe user’s journey in determining a suitable activity to join based on their preferences, as well as transferring an activity slot to someone else.
Logistics
- 2 rounds of testing
- Remote, moderated testing via Zoom
Participants
- 5 unique participants per round
- Age range from 23 to 28
Metrics
No errors for each task
Tasks
1. Find a specific activity
2. Check out a player’s review
5. Join a specific activity
4. Transfer a slot
5. Find a specific lobby
Results from Usability testing
Issue 1
5/5 users have difficulty searching for a specific lobby
Analysis
- The visual design of the search bar was too faint and not noticeable
- The lobby code was too small
- ‘Location’ filter was generic and caused confusion with ‘lobby’ which could be interpreted as a type of location
Before
Changes based on Issue 1
- Increased the contrast between search bar and page background for better visibility
- Redesigned the lobby code in the card for users to easily discover and learn what lobby meant
- Change filter label from ‘location to ‘Region’
After
Issue 2
2/5 users interpreted ‘Upcoming Activities’ on the home screen to be new activities that are coming soon, but not their own upcoming activities
Reasons for failure
- The copy was not personalised to the users
Before
Changes based on Issue 2
Changes made
- Edited the copy to ‘Your Upcoming Activities’ so that it is clearer for users to know they signed up for those activities
After
Issue 3
2/5 users expected to see upcoming and past activities separately
Analysis
It could be difficult for users to find a particular activity if past and upcoming activities are housed together one on tab
Before
Changes based on Issue 3
- Displayed past and upcoming activities in separate collaposible sections
After
